Having a good time while driving means getting the most out of life itself. However, MINI also has an eye for people who are less fortunate. This commitment is demonstrated on numerous small-scale occasions – and from time to time in grander style, too. MINI actively supports international projects and events that attract and deserve special social attention – such as the Life Ball.
Since 2002, MINI has been one of the sponsors of the Life Ball in Vienna – Europe’s largest charity event for AIDS and HIV projects. At the Life Ball Fashion Show, MINI swaps the road for the catwalk. Every year, world-famous fashion designers take on the artistic patronage not only for the Life Ball, but also for a MINI model, designing it in their very own individual style – from the paint finish to the interior. Each one-off creation is then raffled off – with the proceeds going to the Life Ball and its projects.
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