Less is more.

With the MINIMALISM principle. Innovative technologies ensure efficient and economical fuel consumption.


A work of art all the way.

Keeping energy in harmony, with efficient measures during MINI production. That's the principle of MINIMALISM from the outset.


The end is not the end.

Responsibility through to the finish.

Everlasting fun: the recyclable parts in and on a MINI are used to produce a whole load of new stuff - and also help to conserve resources and protect the environment.


Driving towards a common goal.

Generously economical.

Consume little, save lots: the MINIMALISM models are trailblazers when it comes to environmental compatibility.