The MINIMALISM principle.

A highly charged MINI.

Driving is most fun when it doesn’t harm the environment. After all, everybody gets that much more of an energy boost when the air's clean. The MINI E has a particularly novel way of recharging - from the electrical socket. For plug & play, read plug & drive – through luscious woodlands and past wind turbines and solar power stations. 100% Electric. 100% MINI.