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Science. Technology. Creativity. Birmingham boasts a long history of innovation and we dived into it all at the buzzing Bullring shopping centre, with an award-winning line-up led by experimental beatboxers DUKE. Before the tour arrived here we’d taken to the streets of Manchester, a city which has spawned more rock stars than any other in Britain. We also headed to Cheltenham, renowned for its cultural festivals and stylish spots to eat, drink and stay and hit the streets of Nottingham. With its links to the iconic tale of Robin Hood, what better place to have made yourself part of the MINI legend?
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Matthew Pike has been on a quest to compile all things creative since 2011. That’s when he started up successful menswear blog Buckets & Spades. Fashion. Design. Life. His visual diary is crammed with inspiring images and impactful ideas. This is perfectly complimented by the MINI Convertible – a stylish look all year, that really comes to life in the summer – it’s a joyful way to break out of a style rut and experience something new.
Megan and Wade are all about fresh doughnuts and fresher ideas. They hit upon their winning formula in 2015 when they started making and selling them in a host of fantastic flavours. Having raised the profile of this sweet treat to a whole new level, they now sell over 10,000 a week, handmade for wholesale, bakeries and events. Like the spacious but stylish MINI Clubman, we love these entrepreneurs for changing perceptions and thinking outside the (doughnut) box.
ED TRAVERS, DUKE.
Three unique voices and one guitar. For such a stripped-back band, Duke have a seriously big sound and a knack for putting a twist on popular tunes. Founder Ed Travers started beatboxing at the tender age of twelve, and since forming Duke has shared a stage with the likes of Prince and Amy Winehouse. His fresh approach to a much-loved format make him ideally suited to the new MINI Countryman Plug-in Hybrid – both are forward thinking and a little unconventional, but great performers.