MINIMALISM.

LESS IS MORE

A powerhouse it most definitely is, but the MINI has its strength well under control and only takes what it needs.
Thanks to innovative technologies, it's also strong on energy economy and fuel efficiency, too.

THE CORE OF MINIMALISM.

Combining forces. Saving emissions. Typical MINI driving sensation. With economical engines and sustainable technologies.

HIGH-TECH PRODUCT FEATURES

MINIMALISM IN VIEW

Innovative ideas to save energy whenever possible: MINI knows what's good - for itself, for its drivers and for the environment.

INTELLIGENT ASSISTANCE SYSTEMS

MINIMALISM IN TOP FORM.

MINI is saving. With the focus on fuel consumption. Using lightweight components and by optimising aerodynamics.

TECHNOLOGY & CONSTRUCTION

Driving towards a common goal.

Generously economical.

Consume little, save lots: the MINIMALISM models are trailblazers when it comes to environmental compatibility.

MINIMALISM models

An electrifying drive.

Highly charged: The MINI E.

The emission-free MINI E is welcome in any green zone. It gets its energy from the electrical socket. With no exhaust fumes. And no compromises.

MINI E