2017.

MINI fashion

BEYOND NATIVE BY MINI FASHION.

WHERE CULTURE MEETS TRADITION. WHO’S IN?

fashion designing

DESIGNING THE FUTURE OF FASHION.

As part of our MINI Fashion initiative, we brought thoughtful, urban-inspired creations to Pitti Uomo Italy – one of fashion’s most iconic men’s clothing projects. The third installment in the MINI Fashion Capsule Collection, Beyond Native explores the tension between cultural origin and modern living. Five international designers created a variety of individual fashion items for the modern Urban Traveler. In their work, you can see traditional elements colliding with cosmopolitan style cues. Flashes of bold, Nigerian-inspired colour pop on a grey New York subway backdrop. Centuries-old handicrafts merge with modern design. This isn’t a nostalgic revival of the past. It’s a glimpse into the future of fashion.

Featured designers

designer

MEET DIEGO VANASSIBARA.

MINI partnered with Brazilian-born shoe designer Diego Vanassibara – the first designer to receive the NEWGEN Men Award from the British Fashion Council – for the Beyond Native project. Diego takes inspiration from his Brazilian heritage and his life now-in London to craft incredible, unique footwear designs. Like MINI, Diego defies the norm. Rather than a traditional catwalk show, he chooses to show off his work in the form of custom made installations.

Teasers

social influencers

Influencer

Garcon Jon

MINI collaborated with award-winning photographer and London-based men’s style blogger Garcon Jon. Using his well-honed photography skills, Garcon Jon shot, styled and interviewed Diego Vanassibara in Italy.

social influencers

influencer

Gallucks

We were thrilled to work with men’s fashion blogger and YouTuber Gallucks. Originally a studio stylist at Net-A-Porter, Gallucks put his fashion expertise to the test, producing unique behind-the- scenes content for MINI.

social influencers

Influencer

Fashion Beans

Renowned style experts Fashion Beans joined us at Pitti Uomo to capture the Beyond Native collection for their website – recently named one of the best men’s fashion websites by The Telegraph.