Hot pop-ups. High fashion. Happening artists. The first leg of the tour took us to Old Spitalfields Market in London. Diverse and eclectic. The ideal backdrop for our born-for-the-city cars. Built for touring the town and discovering urban landscapes with your friends in tow.
To bring the energetic MINI spirit to life, in a truly East London way, we invited a couple of local creators and innovators along.
HELEN ABRAHAM, WEDDING PHOTOGRAPHER
Like MINI, shutterbug Helen Abraham is a dab hand at capturing those spontaneous moments and making the most of each moment. By mixing portraiture, photojournalism and landscape, she finds the unique in each of her subject’s stories.
A feisty character with fearsome handling. This Londoner has plenty in common with the John Cooper Works range. Steve Beale is a martial arts master and creative mind. Passionate. Vibrant. Creative. We knew he’d fit right in with our crew.