MINI TOUR 2017.

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LONDON

Hot pop-ups. High fashion. Happening artists. The first leg of the tour took us to Old Spitalfields Market in London. Diverse and eclectic. The ideal backdrop for our born-for-the-city cars. Built for touring the town and discovering urban landscapes with your friends in tow.

To bring the energetic MINI spirit to life, in a truly East London way, we invited a couple of local creators and innovators along.    

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HELEN ABRAHAM, WEDDING PHOTOGRAPHER

Like MINI, shutterbug Helen Abraham is a dab hand at capturing those spontaneous moments and making the most of each moment. By mixing portraiture, photojournalism and landscape, she finds the unique in each of her subject’s stories.

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STEVE BEALE, CREATIVE DIRECTOR

A feisty character with fearsome handling. This Londoner has plenty in common with the John Cooper Works range. Steve Beale is a martial arts master and creative mind. Passionate. Vibrant. Creative. We knew he’d fit right in with our crew.

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