MINI digital experience - introduction


Step inside the immersive world of the new MINI family, where we’ve taken iconic details of our past and re-imagined them for the interactivity of today.

With all new Experience Modes you have the power to transform your cabin with a touch and bring a unique MINI feeling to every drive. There are seven modes available as standard across the new MINI family, with an eighth mode available for the MINI Countryman.

Each new Experience Mode can be accessed via the flick of a toggle bar, or through the sleek, world-first circular OLED display at the heart of the interior. Core, Go-Kart, Green, Vivid, Timeless, Balance, Personal and Trail all have their own signature lighting, soundscape and design. Plus, some of them can even enhance that MINI feeling. From Go-Kart Mode’s sportier handling to the extraordinary interior environments of Vivid Mode.

Each mode is brought to life by a different story from all four corners of the country. So sit back, relax and dive into one of our eight new worlds.



Create a unique, multi-sensory experience for you and your passengers. Immerse yourself in up to eight different extraordinary worlds. Each mode follows its own creative design and sound palette. And with Personal mode you can even use the MINI App to select your own images from your smartphone gallery for the background of the MINI Interaction Unit. The colours of the ambient lighting automatically adjust to suit the images you select. So indulge and bring your interior to life.

MINI all-electric Cooper and MINI all-electric Countryman

Feeling inspired?

Whichever mode you choose, you have loads of options to personalise your experience even further. Just head to our configurator and build your own MINI vehicle to match your mood.