What's a Cookie?

To MINI website and MINI UK Facebook users: a cookie is a sort of digital tag that remembers where you’ve been online. We use them to track you anonymously across our site. So we can give you the most relevant content and communications and the best user experience we can.

A cookie will typically contain the name of the domain from which the cookie has come, the ‘lifetime’ of the cookie, and a value, usually a randomly generated unique number. A ‘session’ cookie is deleted once you close your web browser.


Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.


are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.


enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

are used to deliver adverts and other communications more relevant to you and your interests through use of software such as Adobe Analytics. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Performance measurement of our website is tracked by sending information about a page's url and the page load time with the next Adobe Analytics request. This data is fully anonymized. This tracking requires the introduction of a new cookie, as this event might occur after another page load.

What cookies we use and why:

Cookie Name Purpose More information
Adobe Web Analytics cc_digital_eventAttributes; cc_digital_userCookie; cc_digital_sessionCookie; cc_digitalprofileCookie; ccdigital_testCookie These third party cookies are used by Adobe Site Catalyst Analytics to collect anonymous information about how you visit the site in order to improve performance. Adobe Web Analytics
minidtm_perf Lifespan: 30 minutes, value set after every page load. Description: This cookie passes information about page URL and response time of a network, server and a browser in order to measure website performance.


ANOX_ID This cookie is used for advertising tracking purposes, and will enable eBay to serve you relevant MINI related advertising when visiting eBay.co.uk Using ad choice
Disabling/ Enabling Cookies

You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled. Most web browsers allow some control of most cookies through the browser settings.


To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit all about cookies.

To opt out of being tracked by Adobe Web Analytics across all websites visit Adobe Web Analytics.

For more information and to opt out of Doubleclick cookies visit your online choices.