- You get the optimal online experience
- The functionality and performance of the website can be continually improved
- We can show you the most relevant content
- We can provide you with offers tailored to your interests
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Cookies, and web storage technologies such as local storage and session storage (“cookies”), make your interaction on our site easier and smoother – with no extra effort on your part. For example they are small text files that are downloaded by your internet browser to your device when you visit our website.
While you interact with our website technologies from third party providers such as scripts, pixels and tags, which we integrate on our website for advertising purposes, also set cookies on your device.
In the following sections, you will find information and specific details in the corresponding lists regarding what we use these technologies for, and how you can change your settings to suit your requirements.
Cookies do a lot of different jobs which help making your online experience much smoother and more interactive. This assumes, however, that you are using the same device and the same browser as before.
Some specific cookies are essential for running and maintaining the MINI website and they enable us to:
Cookies also help us to understand how you use and interact with our website so you don’t have to tell us again. For instance, they are used to remember your preferences and your user ID when you visit our site. If we know your settings and what you like, we can:
Cookies enable us to improve our website by looking at how our visitors use it. We analyse what content is popular and draw conclusions about what else they might be interested in or find useful. This helps us to:
Cookies help to provide a better and faster experience. A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your internet browser the first time you visit a website.
The next time you visit this website with the same device, the website that originally triggered the setting of the cookie then recognises that you have been here before, and in some cases, it tailors what appears on screen to take account of that fact. In this way, it can be made more relevant to your personal interests and needs.
Cookies referred to below are synonymous with HTML5 Session Web Storages and HTML5 Local Web Storages.
First party cookies are cookies that we, BMW (UK) Ltd, deploy on the website that you are currently visiting and with which you will interact when you continue your journey on our websites (e.g. configurator domain).
To do so, please use the function provided in the relevant position on our website to give your consent. For more details, please refer to the list of cookies which details all integrated 3rd-party codes (e.g. tags/scripts/pixels).
If you decide to reject cookies that require consent, we will accept your decision and not use such cookies. If you decide to withdraw your consent, we will no longer deploy cookies which were set active when you initially visited our website nor cookies that require consent. We will delete them if they are first party cookies. This means, however, that in the case of functional cookies, you will not be able to take advantage of all the features and functionality of our website. Similarly, it is possible for you to object to performance cookies. By doing this, however, it prevents us from being able to learn what you like or don’t like about our website so that we can make it better.
Please note that we cannot delete third party cookies. If you wish to delete all third-party cookies, you need do this in your browser settings.
Please note that if you want to withdraw your consent to cookies for marketing purposes, this does not mean that you will see less advertising . It just means that the advertising you see will not be as customised to your needs.
You can manage (enable/disable and delete) the cookie settings on our website via the functionalites above but also by altering your browser settings. Most browsers allow you to manage your cookies by either accepting or rejecting all cookies or accepting only certain types of cookies. The procedure for managing and deleting cookies can be found in your browser’s integrated help function.
It is important to note that if you change your settings and block certain cookies, you might not be able to take full advantage of some features of our site, and we might not be able to provide some content you have previously seen or used.
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