MINI classic car MINI classic car

Let us introduce you to some of the biggest MINI fans around. Each has their own special history with MINI, whether that’s a link to our racing heritage or simply share a passion for driving our cars. You’ll find our MINI Friends of the brand at events, in our social media content and out on the road, behind the wheel of their favourite model. Keep scrolling to find out a little more about them.

Joe Wicks


If you’re looking for a feel-good, joy-bringing ball of positive energy then Joe Wicks is your man. When he’s not fulfilling his role as the nation’s favourite fitness coach, he enjoys taking laps in his MINI John Cooper Works Hatch like a true petrol head. In fact, he’s owned a whole range of models and is yet to meet one he doesn’t like. And the love goes family-wide – his mum and two brothers both drive their own MINIs too. In his own words “We’re a proper MINI family”. We’re looking forward to getting the chance to HIIT (get it?) the track with Joe, then we’ll see just how fast he can go.  

Charlie Cooper


Charlie Cooper is the Grandson of auto racing legend and MINI Cooper mastermind John Cooper. And to this day our iconic MINI 3-door Hatch is still affectionately known as the ‘MINI Cooper’. A legend in his own right, Charlie has grown up around our cars and even made his racing debut in a MINI as part of the annual MINI Challenge. When he’s not racing, he’s off adventuring in a MINI Countryman John Cooper Works.

Emily Coxhead


Emily Coxhead is a British designer, illustrator and happy thing maker! She is best known for creating The Happy Newspaper, a newspaper celebrating only positive news and wonderful people. Based in a small village in Lancashire, the simple aim of this entrepreneur is to make the world a happier place.

Testament to her success, in September 2018 Emily was featured in The Independent newspaper’s Happy List which acknowledges 50 inspirational heroes who do extraordinary things for others, and who deserve to be celebrated for their kindness, courage and selflessness.

Joe Wicks with MINI John Cooper Works Joe Wicks with MINI John Cooper Works


Joe Wicks likes to go all-action when it comes to MINI. Which is why he drives a John Cooper Works, and enjoys standing out from the crowd with seriously sporty style and exclusive upgrades. Tight control, perfect precision, total stability and sports mode all come as standard. 

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