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AN EVENING WITH MINI X PAUL SMITH IN LONDON.
Two British icons. One unmistakeable collaboration. When MINI and Paul Smith come together, it’s more than a meeting of minds. It’s a celebration of heritage, craftsmanship, and individuality.
At Paul Smith’s flagship store in Mayfair, London, Sir Paul Smith and MINI once again came together for an exclusive event, where guests were invited to step into a world defined by design and detail.
The centrepiece? The MINI Paul Smith Edition.
FASHION, MEET MINI.
At an exclusive evening hosted by Head of MINI Design, Holger Hampf, 120 special guests were joined by the legend himself, Sir Paul Smith. The evening was intimate by design - carefully curated, effortlessly stylish, and distinctly MINI. The crossover between fashion and motoring was seamless, blending two creative worlds together once more.
MINI EN VOGUE.
The MINI Paul Smith Edition puts design front and centre as a style-first special edition with serious personality. Shaped by a shared vision between two British icons, it’s packed with distinctive details that combine Paul Smith’s signature design language with classic MINI charm. Whether it’s the Paul Smith Signature Stripes on the steering wheel, knit dashboard detailing or the Nottingham Green mirror caps, the MINI Paul Smith Edition feels expressive, crafted, and unmistakably unique.
TWO VISIONARIES, ONE WORK OF ART.
At Paul Smith Mayfair, this unique collaboration was brought to life in style. With Holger Hampf sharing the MINI design narrative and vision, whilst Sir Paul Smith mingled with guests and showcased the car, this creative journey placed its stars firmly in the spotlight. Not just a story told, but one shared first-hand by the creative minds behind it.
HAUTE HERITAGE.
After the first collaboration in 1998, the 2026 edition of MINI x Paul Smith is a modern take that stays true to its origins. It reflects a long-standing partnership defined by shared values of creativity, craftsmanship, and individuality. Contemporary and current, the MINI Paul Smith Edition reimagines a classic idea without losing its spirit. It’s a modern interpretation rooted in heritage.
INSPIRED BY DESIGN. MADE FOR YOU.
From the streets of Mayfair to winding country roads, MINI x Paul Smith is a unique partnership that continues to push boundaries in design. But now it’s your turn to play creative director.
Loaded with expressive finishes, premium materials, and signature details, the MINI Paul Smith Edition is something to make your own. Discover more about the special edition and build your very own version, tailored to you.
