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NO ONE DOES GOODWOOD LIKE MINI.
Unique. British. Playful.
That’s what Goodwood Festival of Speed was all about for us.
From the dapper Paul Smith corner for the fashion-conscious, to the Deus Ex Machina garage for performance lovers, to the first glance paddock where adventure-seekers and festival-goers sought a peek at the MINI x Vagabund one-off concept Countryman cars.
And paying homage to the heart of every British street, we built our own pub.
The Aceman Arms threw open its doors to festival-goers across the weekend, with cold pints on tap, games of ‘arrows’ for those at the bar and a place for a proper chin wag.
This year we raised a glass to our community and how they express themselves to the world.
Here’s to being one of a kind.
INIMITABLE FUN.
Why march to someone else's beat when you can dance to your own?
MINI Street was packed with personality from corner to corner. Top-tier snacks in the Aceman Arms. Ice cream creations in the Countryman farm shop. Colour customisation in the Paul Smith Studio. And a resident DJ mix live from our Deus Ex Machina Workshop.
A truly one-of-a-kind weekend from bonnet to bumper and beyond.
UNMISTAKABLY BRITISH.
The Oxford Edition, celebrating 25 years of modern MINI.
Goodwood Festival of Speed also saw the launch of our remarkable Oxford Edition.
A special edition MINI Cooper full of character, shown here in Indigo Sunset Blue with an iconic Union Jack roof, it’s a fitting modern tribute to MINI’s British heritage.
The Oxford Edition brings its character into every drive — considered, expressive and unmistakable at every turn.