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GETTING INTO THE MINI SPIRIT.
This October we opened the doors of Plant Oxford to share some MINI love. Fans were invited to take a new MINI for a spin and hang out with other like-minded fans. Our MINI experiences proved super popular too, with everyone embracing their MINI Spirit…
RAISING MINI SPIRITS.
Fans were thrilled to get behind the wheel of a JCW Cooper, putting it to the test around our track, go-kart style! Combining power and precision, it was an authentically MINI experience that left everyone grinning.
VIRTUAL MINI SPIRIT.
Our one-of-a-kind digital driving experience allowed our enthusiasts to immerse themselves in our VR portal. A unique virtual experience that left fans with a very real smile.
SPIRIT OF THE COUNTRY(MAN)SIDE.
As well as the action-packed fun, fans had the opportunity to enjoy a scenic country drive in the new oh-so-spacious MINI Countryman. Taking in iconic landmarks around Oxford, they experienced its SUV versatility and features in true MINI style.
THE HEART OF MINI.
Fans were also welcomed into the heart of MINI, with a tour of Plant Oxford. This was a special opportunity to learn more about the heritage and innovation of MINI and to see where the magic happens. One for the bucket list of any big MINI fan.
