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LET'S DO MORE WITH LESS.
LET’S SOLVE THE UNSOLVABLE TOGETHER.
REBEL WITH A CAUSE.


LEATHER FROM THE DESERT.
MINI is collaborating with the sustainable cactus leather brand, Desserto, to use their new Deserttex material to replace animal-based materials in the interior of the cars. It is vegan leather made from pulverised cactus fibres with a bio-based polyurethane matrix. It derives from a plant that grows abundantly in Mexico.
It is flexible, breathable, and durable, making it an ideal animal and synthetic leather replacement. Compared to the synthetic leathers previously used, it results in around 45 per cent lower CO2 emissions. The touch and feel are also soft and very similar to real leather and as it satisfies the highest standards optically and for wear resistance, we are now producing steering wheels from this material for the first time.

ON THE ROAD TO ZERO.


-80% CO2


11,500 SOLAR PANELS


100% GREEN ENERGY
100% of all electricity needed at MINI offices and production locationsworldwide now originates from renewable sources


100%
SUSTAINABLE VOICES.

HOW TO BECOME A SUSTAINABLE MINI DRIVER.


How can drivers help the environment?
Simply Electric: PLUG IN, CHARGE, DONE.


ELECTRIFICATION OF THE DRIVE.
INSPIRATION.
IT’S WHAT DRIVES US.



