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THIS IS HOW WE MINI.

NICE TO MEET YOU AGAIN.

New models. New tech. A whole new generation. We’ve had some seriously exciting stuff going on at MINI recently. And as you get to know our brand-new family of MINI models, we thought it made sense to reintroduce ourselves too… We’re MINI by name but mahoosive by nature. Yep, when you own a MINI, you become part of something bigger. A joyful community that looks towards a positive future while celebrating our heritage. And, of course, prioritising that fun MINI feeling. Because, well, why wouldn’t you?

THE MINI RULES.

So what does it mean to be a MINI driver?

Here are eight rules to give you that MINI feeling and add (even) more smiles to every mile.

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#1: PLAY THE MINI NAME GAME.

This is how we label a legend. Every great sidekick deserves an equally great name – so pick one that packs a punch and brings your MINI’s personality to life.

#2: ALWAYS PARK MINI-TO-MINI.

This is how we say hello to our community. When you spot a space next to another MINI, park up next to them. Because more MINIs mean more fun.

The ultimate display of back-to-back MINI action? The annual Mile of MINIs driving day – which sees hundreds of MINIs (classic and contemporary) cruise in convoy while raising money for charity. Check out more below.

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#3: MAKE MINI MEMORIES.

This is how we create memorable MINI moments on the move. From belting out your road trip playlist to seeing your pooch snooze after woodland walkies, it’s about the journey and not just the destination.

To make every drive more memorable, you can choose from a range of MINI Experience Modes that transform your cabin’s colour scheme, style and soundscape. Green Mode is for maximum efficiency, Go-Kart mode dials up the race car vibe, and Vivid Mode is all about your driving soundtrack. You can even put your favourite photos as the background of your OLED screen with Personal Mode!

#4: MASTER MINI MINDFULNESS.

This is how we do good – for ourselves and those around us. Whether you’re solo in the driving seat, heading out with the squad or helping a pal in need, stay present and keep the good vibes going.

Want to stay zen on the move? Switch on Balance Mode – designed to transform your cabin into a haven of calm with soothing sounds and soft lighting. You can even enjoy an in-seat massage!

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#5: SMILES FOR MILES.

This is how we find our fun. All MINI models are designed to bring out your playful side – from their fun-filled handling to their serious style to those secret in-car features

Yep, our new MINI models come with more features as standard than ever. That includes our handy voice-activated MINI Intelligent Personal Assistant, the world-first OLED display, and even a secret Selfie Camera so you can (safely) snap some pics.

#6: MARK YOUR MINI-VERSARIES.

This is how we mark MINI milestones. First MINI, tenth MINI, ‘my baby was born in the back of this MINI’. Whatever the milestone, celebrate it like only a MINI owner can. Loud and proud!

The best way to spread the word? Share your MINI milestone pics on social media and tag @miniuk. Here are some of the celebratory snaps we’ve seen so far:

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#7: MAKE YOUR MINI, YOUR MINI.

This is how we bring our own personality to every ride. We sticker it. We style it. We make every MINI unique.

Want to see how you can put your spin on a MINI? Head to the MINI configurator to build your own. You can choose your model, exterior colour, roof and mirror shades, wheels and seat upholstery. Then there’s the chance to add a whole load of additional tech – from upgraded surround systems to the handy MINI Head Up Display.

#8: SPOT A MINI, GIVE A WAVE.

This is how we say hey to our MINI community. Give other MINIs a wave when you spot them. It’s the easiest way to show you’re a part of the fam – when parked up or in a traffic jam.

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THE MINI WAY.

Want to see just how we MINI? From developing top-notch tech to spreading Big Love, check out some of the marvellously MINI things we’ve been up to.

THIS IS HOW YOU MINI.

Another rule? Let everyone know how much you love your MINI! And our proud drivers have been doing just that by sharing snaps of their MINI on the move.
Part of the MINI fam? We’d love to see your pics too. Share them on Instagram and tag @miniuk. You might even spot them here…

SO, READY TO MINI?

Not yet a MINI owner but ready to start living (and driving) by the MINI maxims? Book a test drive today – and show us how you MINI.
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MINI 3-door Hatch side view
ALL-ELECTRIC MINI ACEMAN
MINI 3-door Hatch side view
ALL-ELECTRIC MINI COUNTRYMAN
MINI 3-door Hatch side view
MINI COOPER
MINI 3-door Hatch side view
MINI Countryman