DIGITAL EXPERIENCE

EXCITING INNOVATIONS.

TECHNOLOGY WITH HEART.

Ready for our most intuitive and interactive user experience yet? Welcome inside – and turn every journey into an unforgettable digital experience. Choose from up to seven different MINI Experience Modes. Each one transforms your cabin’s colour scheme, lighting, style and soundscape.

ROUND DISPLAY.

The iconic, 240 mm centre display in high-quality glass is your instrument cluster and onboard infotainment and assistance hub. And it also happens to be the world’s first-ever circular display.

DIGITAL COMPANION.

The standard MINI Intelligent Personal Assistant allows you to use your voice to operate functions like navigation, telephone, radio, temperature, journey info, and more. The system can be activated using the greeting "Hey MINI" or by pressing the push-to-talk button on the steering wheel. Best of all, you can choose between two avatars for your personal assistant: A stylised version of your MINI, or "Spike", MINI’s mascot, which is available at an additional cost.

HEAD-UP DISPLAY.

The optional Head-up Display provides a convenient and intuitive way to keep all your important driving information directly in your line of sight. By presenting information directly within your field of vision, the Head-up Display helps you keep focused on the road ahead.

MINI DIGITAL KEY PLUS.

Your MINI unlocks as you approach and locks when you leave. Share access with family and friends via any messaging service. Remote functions mirror your physical key — lock, unlock, windows up and down — and in combination with Parking Assistant Professional you can even manoeuvre your MINI remotely.

MINI CONNECTED PACKAGE.

In conjunction with the optional MINI Connected Package, you have access to an ever-growing range of practical features and fun apps, including options for gaming, music and video streaming. The MINI Navigation will be enhanced with even more features to make daily travel easier.

MINI APP.

Get closer than ever to your MINI with the MINI App. Tap into a world of connections and convenience from anywhere and at anytime using your smartphone.