Heritage & design
History of MINI

Heritage & Design.

More Than Just A Logo.

Few cars can claim to be as iconic and recognisable as the MINI. Those trademark wide-set headlights. The MINI wings logo. Paired with a relentless spirit, it perfectly captures the essence of being British.

MINIs look a fair bit different today, compared to what they started out as. We now have larger models in the range and more sophisticated materials and finishes available across our cars.

We have millions of ways to design and customise a MINI. Which is why we’re certain yours will suit you to the letter.

Our iconic design.

Colour Creativity

A Colourful Experience.

Our extensive colour palette adds more individuality, styling and attitude. See the full palette of MINI standard, optional and special colours in the configurator.

MINI 5-door Hatch dashboard

Ambient Light.

Every MINI includes Interior Ambient Lighting as standard, which lets you set the mood in the cabin. Escape the bright city lights and create the perfect interior atmosphere for your journey.

Interior surface & fascia

Structural Elements.

Adding even more to the refinement of your interior, these stylish highlights are the centre stack trims and door handles. Add sleek shine wherever you look.

A MINI Cooper S in British Racing Green with two white racing stripes down the front – with racing flags in black and white and illustrations of people

THE STORY OF BRITISH RACING GREEN.

Ask anyone which colour comes to mind when they think of MINI and they’ll likely answer, “that dark green”. But how did “British Racing Green” (as those in the know call it) become part and parcel of the history of motor racing, and why does it remain inextricably linked to MINI today?

A MINI Cooper S in British Racing Green with two white racing stripes down the front – with racing flags in black and white and illustrations of people

CLASSIC MINI MADE ELECTRIC.

At MINI, we're committed to leading the charge (no pun intended) on sustainability in the automotive industry. That's why we've developed our MINI Recharged project, taking our classic Mini and updating it with an all-electric motor, built for the modern world.

MINI 3-door hatch

Unrivalled Customisation.

Whether it's mirror caps, driving lamps, exhaust tips or roof graphics. There are hundreds of ways to customise any MINI model to your tastes.

Ready To Jump In?

Whether you're looking for city thrills or big adventure there's a MINI to suit you. Who's In?