BIG LOVE IS HOW WE MINI.

MINI is built on Big Love. A spirit of community that's captured hearts and imaginations for more than 60 years. And now, more than ever, it's what drives us forward. Two little words with the power to inspire a world of positive action.

Big Love is exactly how we MINI. An open-minded optimism. Appreciating what we have in common. And celebrating all that makes us different. It’s you guys, our amazing MINI family, that has made Big Love exactly what it is today.

We’ve been incredibly proud to partner with community champions up and down the country, and seeing so many of you turn up to help write our Big Love story has made all the difference.

We think we’ve achieved a lot together, helping to build a brighter future for each other, and our planet. So what will our next chapter be?

Big Love is inspiration. Big Love is sharing experiences. Big Love is open to everyone.

Big Love is how we MINI.

SPREADING BIG LOVE.

Discover the amazing things we’ve already done in the name of Big Love – and how you can help make a big difference in 2024.

MINI Positivi-TEA room with Emily Coxhead

JOIN MINI AT THE POSITIVI-TEA ROOM.

As part of MINI Big Love’s mission to make life brighter MINI has partnered with illustrator and Founder of The Happy News, Emily Coxhead, to design and launch the MINI Positivi-Tea Room at Westfields, White City (North Atrium).

Serving up nothing but good vibes on Friday 4th and Saturday 5th August, the immersive pop-up is a place to restore and recharge, with visitors treated to issues of Emily’s ‘The Happy Newspaper’ and complimentary tea.

Join MINI at the Positivi-Tea Room on Friday 5th and Saturday 5th August 2023, at Westfields, White City, (North Atrium).

THE BIG LOVE WEEKEND 2022.

Our first ever Big Love Weekend saw over 100 MINI retailers host an event to support a chosen cause in their community – from volunteering at foodbanks to helping at dog rescue centres and supporting local environmental trusts.

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SUCCESS AT THE FIRST BIG LOVE BOOTBANK.

Last month, we rocked up to Southampton parkrun for the grand unveiling of our Big Love Bootbank – a place for people to donate running gear to those that need it most. We were delighted with over 300 donations on its very first outing! Keep your eyes peeled for the Bootbank heading to a parkrun near you.

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THE BIG P.E. TOUR WITH JOE WICKS.

Six cities, six days. That was our summer challenge for the nation’s favourite P.E. teacher, Joe Wicks. As a longstanding MINI Ambassador, Joe and his team jumped into a MINI Countryman to kickstart the P.E. with Joe's UK tour, supporting Children in Need with 100% of proceeds going towards the charity.

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BIG LOVE FOR LONGLEAT SAFARI.

Is your family wild about wildlife? We previously partnered with Longleat – the UK’s number one safari park – to support their sustainable ambitions and ongoing activities around the park and wider estate.

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TREE CHEERS FOR LITTLEMORE.

Nestled in the heart of Oxford, we planted our newest Tiny Forest beside Littlemore Mental Health Centre.At MINI, we've long had roots in Oxford – MINI Plant Oxford is a stone's throw from Littlemore. As one of the county's largest employers, we're all about celebrating the power of community. Planting a Tiny Forest in collaboration with Oxford Health NHS Foundation Trust provides an accessible and sustainable space for locals and wildlife alike.

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WALK WITH JOE WICKS FOR CHILDREN IN NEED.

We’ve already worked with Joe Wicks and partnered with parkrun, so it’s about time the three of us got together to make even more people smile.

Powered by Big Love, you’re invited to join the nation’s favourite P.E. teacher at one of the parkwalks taking place around the country – to get you feeling good inside and out. The best bit? They’re all in aid of BBC Children in Need. So we can spread Big Love to those that need it most . Then, to top off his feel-good adventure, Joe will arrive in Salford on 18th November to walk a marathon in time to make it on the Children in Need live show on the same day. Go, Joe!

Up for it? Then round up your family and friends and join Joe for a feel-good stroll this November.

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OUR BEST BITS FROM THE WALK WITH JOE TOUR.

We’ve been spreading yet more Big Love with the nation’s favourite P.E. teacher. The ‘Walk with Joe’ series invited people of all ages and fitness levels to join Joe Wicks at a nearby parkrun event – to get them walking, talking and experiencing the mental and physical benefits of exercise. As well as helping the 3,714 attendees feel fabulous, the events raised over £560,000 for BBC Children in Need. A massive MINI thanks to all those that supported the cause!

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MINI BIG LOVE MONTH 2023.

In July 2023, we made Big Love even bigger, giving our wonderful MINI Centres even more opportunities to make an even bigger difference and achieve their individual pledges.

From beach cleans to car boot sales, people across the country turned up with their local retailer teams to show us exactly how they MINI. Hit the link below to learn more about Big Love Month and some of the amazing pledges. Then get in touch with your local retailer to see what they’re up to next – and how you can get involved.

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Find your local retailer

BIG LOVE ACROSS THE COUNTRY.

Check out how our retailers made a difference in their communities for Big Love month 2023.

SCOTLAND.

ARNOLD CLARK
We pledge to help with rewilding in the Scottish Highlands. We're committed to conservation and have partnered with the Trees for Life organisation.

PETER VARDY EDINBURUGH
We pledge to provide new backpacks with much needed school items with our Back to School Appeal. To help with this, we've partnered with Safe Families for Children.

DOUGLAS PARK STIRLING
We pledge to support Falkirk Foodbank who strive to help people in need. We'll help provide emergency food parcels which are delivered to members in our community.

NORTH WEST.

WILLIAMS GROUP
We pledge to support Maggie’s, everyone’s home of cancer care. This will help raise funds for their information and advice work and the upkeep of their buildings and gardens.

LOOKERS CREWE
We pledge to support local charities around Crewe. We'll collect much needed donations and essential food supplies for those who really need it.

BOWKER MINI (PRESTON & BLACKBURN)
We pledge to help improve conservation over the River Ribble catchment. We've partnered with the Ribble Rivers Trust to benefit our community, wildlife, and the environment.

SOUTH EAST.

MARSHALL HAMPSHIRE
We pledge to support Sebastian's Action Trust, a charity who provide social, emotional and practical care for life-limited children and their families.

MARSHALL SALISBURY
We pledge to support our local Dogs Trust branch by doing group walks and collecting as many donations as we can.

INCHAPE IPSWICH
We pledge to support Suffolk Animal Rescue with a boot full of food and supplies every month.

MIDLANDS.

WOLLASTON MINI
We pledge to care for our community. So, we are helping to turn the garden at Mentaur Day Opportunities Resource Centre into a safe and stimulating space for people to relax and enjoy the outdoors.

LISTERS BOSTON
We pledge to protect wildlife and keep our surrounding area clean and tidy, by organising litter picking events in Boston and Skegness.

BARONS CAMBRIDGE MINI
We pledge to support the disadvantaged children in our local community.

SOUTH WEST.

WESTERLY BARNSTAPLE
We pledge to help collect and deliver much needed reading books to our local schools.

WESTERLY BRIDGWATER
We pledge to clean up our local beach to help the community and wildlife.

PARTRIDGE MINI
We pledge to improve the wellbeing of children in Hampshire by fundraising for local charities and working with youth groups.

MINI LOVES DOGS.
DOGS LOVE MINI.

You might’ve worked out that here at MINI we’re paw-sitively passionate about pooches. Which is why we’re on a mission to help the nation’s dogs travel happier. Teaming up with Dogs Trust, we’ve trained staff at all of our retail centres to make sure our showrooms are welcoming, dog-friendly spaces.

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BIG LOVE FOR THE PLANET.

Sustainability is part of MINI´s DNA (although in the late 1950s, that word as we know it didn’t exist to describe our conception). Our designer, Sir Alec Issigonis, boldly reimagined the car to overcome the challenge of a global oil crisis. Today, that same passion for doing more with less drives us forward as we rise to meet the challenges of a new generation.

We’re firmly on our way to an all-electric future, but that isn’t the start or end of our sustainability ambitions. We’re working on new solutions for CO2 reduction and constantly finding innovative ways to reuse and recycle through our material use and design. Every day is a chance to turn the car industry on its head, just as we first did back in ‘59.

It all starts with a ‘what if’?

Big Love, MINI.

FIND OUT WHERE YOU CAN GET INVOLVED.

From making small changes in local Retailers to making bigger changes in local communities, together, we aim to make a real difference. All 131 MINI Centres have launched their pledges in support of local communities, from rewilding in the Scottish Highlights to supporting local food banks and providing school supplies.

Feeling the Big Love and want to get involved? Visit your local Retailer website and see what they’ve got planned for 2024.

Find your local retailer

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Whether you're looking for city thrills or big adventure there's a MINI to suit you. Who's In?

BIG LOVE IS HOW WE MINI.