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BIG LOVE. WE’RE ON A MISSION TO MAKE LIFE BRIGHTER.
MINI is built on Big Love. A spirit of community that's captured hearts and imaginations for more than 60 years. And now, more than ever, it's what drives us forward. Two little words with the power to inspire a world of positive action.
Big Love is an attitude. An open-minded optimism. Appreciating what we have in common. And celebrating all that makes us different.
Big Love is our inspiration to do better. To use our position to help build a brighter future for each other, and our planet. Connecting people. Sharing experiences. Planting tiny seeds today that will one day make a forest.
But we're not on this journey alone. Big Love means being part of something bigger than ourselves. And it's open to everyone - no driving licence required.
So, will you join us?
BIG LOVE FOR EVERYONE.
THE BIG P.E. TOUR WITH JOE WICKS.
Six cities, six days. That was our summer challenge for the nation’s favourite P.E. teacher, Joe Wicks. As a longstanding MINI Ambassador, Joe and his team jumped into a MINI Countryman to kickstart the P.E. with Joe's UK tour, supporting Children in Need with 100% of proceeds going towards the charity.
TREE CHEERS FOR LITTLEMORE.
Nestled in the heart of Oxford, we planted our newest Tiny Forest beside Littlemore Mental Health Centre.At MINI, we've long had roots in Oxford – MINI Plant Oxford is a stone's throw from Littlemore. As one of the county's largest employers, we're all about celebrating the power of community. Planting a Tiny Forest in collaboration with Oxford Health NHS Foundation Trust provides an accessible and sustainable space for locals and wildlife alike.
MINI LOVES DOGS.
DOGS LOVE MINI.
Looks like you sniffed out the MINI Dogs Hub – that’s one excellent nose you have there.You might’ve worked out that here at MINI we’re paw-sitively passionate about pooches. Which is why we’re on a mission to help the nation’s dogs travel happier. So, we’ve teamed up with the incredible dog welfare charity, Dogs Trust, to get that mission on the move.
ELECTRIC ATMOSPHERE, EVERY WEEK.
Parkruns are back and taking place across the country every Saturday – and it really doesn’t matter how fit or fast you are. To celebrate, we’ll be bringing our MINI Electric feel-good cheer squad (along with their energetic routines, running-gear giveaways, and all-round great vibes) down to even more parkruns over the coming months. Why not sign up today, and maybe we’ll see you there?
BIG LOVE FOR THE PEOPLE.
If we only spoke to the same people who thought the same things, about the same problems, in the same ways... We’d end up in the same old places.
We embrace the whole of humanity and how brilliant and beautiful it is, regardless of age and experience, religion, cultural background, physical ability, gender, sexual orientation and identity. That which makes us individual has the power to inspire change and enrich all our lives.
We’re all different, but ultimately, we’re pretty good together.
Big Love, MINI.
BIG LOVE FOR THE PLANET.
Sustainability is part of MINI´s DNA (although in the late 1950s, that word as we know it didn’t exist to describe our conception). Our designer, Sir Alec Issigonis, boldly reimagined the car to overcome the challenge of a global oil crisis. Today, that same passion for doing more with less drives us forward as we rise to meet the challenges of a new generation.
We’re firmly on our way to an all-electric future, but that isn’t the start or end of our sustainability ambitions. We’re working on new solutions for CO2 reduction and constantly finding innovative ways to reuse and recycle through our material use and design. Every day is a chance to turn the car industry on its head, just as we first did back in ‘59.
It all starts with a ‘what if’?
Big Love, MINI.
