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MINI Big Love Christmas Hub - 2000 led covered MINI MINI Big Love Christmas Hub - 2000 led covered MINI

BIG LOVE. WE’RE ON A MISSION TO MAKE LIFE BRIGHTER.

MINI is built on Big Love. A spirit of community that's captured hearts and imaginations for more than 60 years. And now, more than ever, it's what drives us forward. Two little words with the power to inspire a world of positive action.

Big Love is an attitude. An open-minded optimism. Appreciating what we have in common. And celebrating all that makes us different.

Big Love is our inspiration to do better. To use our position to help build a brighter future for each other, and our planet. Connecting people. Sharing experiences. Planting tiny seeds today that will one day make a forest.

But we're not on this journey alone. Big Love means being part of something bigger than ourselves. And it's open to everyone - no driving licence required.

So, will you join us?

BIG LOVE FOR EVERYONE.

MINI - Big Love - two elderly people

BIG LOVE FOR THE PEOPLE.

If we only spoke to the same people who thought the same things, about the same problems, in the same ways... We’d end up in the same old places.

We embrace the whole of humanity and how brilliant and beautiful it is, regardless of age and experience, religion, cultural background, physical ability, gender, sexual orientation and identity. That which makes us individual has the power to inspire change and enrich all our lives.

We’re all different, but ultimately, we’re pretty good together.

Big Love, MINI.

BIG LOVE FOR THE PLANET.

Sustainability is part of MINI´s DNA (although in the late 1950s, that word as we know it didn’t exist to describe our conception). Our designer, Sir Alec Issigonis, boldly reimagined the car to overcome the challenge of a global oil crisis. Today, that same passion for doing more with less drives us forward as we rise to meet the challenges of a new generation.

We’re firmly on our way to an all-electric future, but that isn’t the start or end of our sustainability ambitions. We’re working on new solutions for CO2 reduction and constantly finding innovative ways to reuse and recycle through our material use and design. Every day is a chance to turn the car industry on its head, just as we first did back in ‘59.

It all starts with a ‘what if’?

Big Love, MINI.

MINI - Big Love - MINI Electric Charging