MINI FLUID FASHION. MINI presents limited-run fashion collection at Pitti Uomo 90.

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MINI is presenting a limited-run sweatshirt collection at the 90th Pitti Uomo in Florence – one of the most important international fairs for men’s fashion and contemporary lifestyle. The MINI FLUID FASHION Capsule Collection developed with five young, innovative labels consists of five sweatshirts displaying five distinct designs.


“The MINI brand has acted as a standard-bearer for iconic design and individual lifestyles since its earliest days. Driving a MINI is a statement of style and identity, which is one reason why the brand has had a close connection with the fashion world since the 1960s,” explains Esther Bahne, Head of Brand Strategy and Business Innovation at MINI. With the MINI Gentleman’s Collection, a six-item range of accessories for the modern chap still fresh in the mind, this year MINI is showing an all-sweatshirt collection.


The MINI FLUID FASHION Capsule Collection is limited to 200 pieces per design and available exclusively from Luisa Via Roma’s online store from mid-June.