MINI tour wrap up - new MINI Countryman

We’re still reeling after the announcement of our brand-new MINI models – and thought it was about time we showed them off. So we recently took the new MINI Countryman and All-Electric MINI Cooper on a bumper road trip around the country, calling in at no less than 39 MINI Retailers. At each stop, we hosted an exclusive showcase for you to get up close and personal with our latest rides.

Want to relive the fun or gutted that you missed out? We hear you. Check out some of our best bits and favourite pics below – plus find out how you can make a brand-new MINI your own.


We want people to get to know our new cars and love them as much as we do. Each  event included in-depth demos from experts who know them from boot to bonnet. And with just a handful of people viewing each car in a specially designed pod, they could take their time and ask any questions they had.

After admiring their dashing good looks (the cars, that is) attendees were invited inside the cabin to have a good nosy at its minimalist styling and improved technology – including the world’s first 240mm circular OLED display. They also tried the voice-controlled MINI Personal Assistant, got to grips with MINI Navigation, and played around with the immersive New MINI Experience Modes. We could hardly tear them away!

MINI tour wrap up - All-electric MINI Electric
MINI tour wrap up pod


The event was so much fun and we had some fabulous feedback from our guests, with the majority saying they felt ‘HAPPY’ and ‘WELCOME’. We love to hear it. It looks like our new MINI models made quite the impression too: over 180 people snapped one up there and then, while many more expressed their interest.

Want to join them and get your hands on the wheel of a new generation MINI? Just head to the links below.
Enquire now


If you want to get behind the wheel of our all-electric MINI Cooper or New MINI Countryman, all you need to do is get in touch with your preferred MINI retailer via the button below.