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Drivers vote MINI most loved brand.
Here at MINI, we’re delighted to have been awarded “Most Loved Brand” at the 2020 Auto Trader New Car Awards.
Erin Baker, Editorial Director of Auto Trader, said: "This loveable builder of cool British cars claims Auto Trader’s Most Loved Brand award this year, with a range of great-looking models replete with endless personalisation options. MINI always brings a smile to the face."
It’s a win that means so much as it’s voted for by the people who know our cars best – our drivers. It also comes hot on the wheels of the MINI Hatch winning Auto Trader's 'Most Fun Car to Drive' 2019 and the MINI Countryman being recognised as one of the 10 Best Cars for Dog Owners by Buyacar.
David George, Director, MINI UK said “This is a fantastic award to win and a very fitting one for the brand. To be over 60 years old and winning ‘Most Loved Brand’ shows our customers really understand the soul of MINI, something that’s captured perfectly in the new MINI Electric”.
Here’s to the future, many more memories and happy adventures for our drivers.