MINI Electric x Bosh!
A positively perfect match.

Henry and Ian Henry and Ian

We couldn’t imagine a better duo to have as our MINI Electric ambassadors than the BOSH! boys. Their sustainable approach to delicious food is nothing short of inspiring, and we like to think it marries up perfectly with our electric, emission-free vision for the future. Henry and Ian will be taking their ethical lifestyle one step further by switching to a MINI Electric.

Henry and Ian sitting at the car's hood
Henry and Ian sitting at the car's hood

Meet Henry and Ian.

Childhood friends Henry Firth and Ian Theasby launched BOSH! in 2016, and in four short years have developed a YouTube channel with over two billion views. They’ve even written no less than four bestselling cookbooks, all filled with feel-good, vegan dishes. They said: “We’re buzzing to be MINI UK ambassadors. We both used to be meat-eaters but switched to the joys of living life on the veg. Our mission is to show that you really can enjoy the best of both worlds, whether that’s eating vegan food or switching to electric driving – the food is just as delicious, and the cars are just as fun to drive!” 

MINI Electric parked

Discover feel good driving.

Just like the BOSH! we believe that making everyday changes make a big impact. Which is why we created a fully-electric car that feels, and looks, as good as the original. Make the switch to MINI Electric to keep enjoying that joyful driving experience, go-kart handling and legendary look while emitting zero driving emissions.  


Whether you're looking for city thrills or big adventure there's a MINI to suit you.

Who's In?


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