PRESENTING: SWITCH TO ELECTRIC.

We could talk all day about the latest electric and hybrid additions to the MINI family. But we’ll stop there. Because now we’re handing over to three content creators, who are each being given a MINI Electric or MINI Countryman Plug-in Hybrid to put through its paces.

They’ll be sharing every step of their adventure as they get to know their new MINIs, and explore the benefits of switching to electric. Read on to see who’s taking part, and keep an eye on their socials to see what happens next.

Are you thinking about switching to electric? Now's the perfect time to make it happen. Find out more about MINI Electric or the MINI Countryman Plug-in Hybrid below.

Gwilym is a creator, model, entrepreneur and investor, as well as being an ambassador for the WWF. Oh, and he also finds time to study for an Environmental Science degree with The Open University. It’s safe to say Gwilym loves a challenge and is up for any adventure. So we’re matching him with a MINI with a similarly adventurous spirit – the MINI Countryman Plug-in Hybrid. 

Alice is a documentary photographer, filmmaker and activist whose work has been published in the likes of The Times, Vice, The Guardian and Al Jazeera. Her work focuses heavily on the climate crisis, so naturally she’s passionate about cutting emissions and living sustainably. We’re pairing Alice up with a MINI Electric so she can experience its spirited drive, iconic design and eco credentials first hand.

It’s been a while since he played professional football, but Wayne hasn’t shown any signs of slowing down. A lover of all things outdoors, you’re as likely to find Wayne at the summit of a mountain as you are cycling 200 miles for charity. We’re handing him and his family the keys to a MINI Electric, and we’re pretty confident it’ll be thoroughly put through its paces.

With its spirited drive, iconic design and heaps of tech, the MINI Electric is every bit a MINI. Expect serious savings on energy, as well as government grants and cheaper maintenance costs. And with over 7,000 charging points across the country, you’ll always find somewhere to top up.

Powered by both a combustion engine and electric motor, the MINI Countryman Plug-in Hybrid is a truly electrifying combination. Drives up to 26 miles in electric mode with zero CO2 emissions. Hits 62 mph in 6.8 seconds. Sustainable driving just got really exciting.

Feeling a bit jealous? You don’t need to be an influencer to get behind the wheel of a MINI Electric or Plug-in Hybrid. Our test drives are up and running, with rigorous safety measures in place. Just hit the button to book yours.