MINI TOUR 2017.
THE MINI TOUR.
OUT WITH ORDINARY.
Trend hunting. Sun chasing. Outdoor adventure. Inner-city thrills. You can do it all. And you can do it in style. With the five-strong MINI line-up, you’re sure to find a car to match your lifestyle. We’re making it easier than ever to discover which MINI model is the one for you; by bringing them to your doorstep (well, almost).
We’re taking our cars on a tour of the UK – from city to coastline, top to tail – so you can get up close and personal with them. Our savvy MINI Product Geniuses will even be on hand to get you the details you need. And when you’re ready, you can hop on in to take a cruise around your local area*.
We’re adding electricity to the MINI tour from Birmingham onwards. Join us in Birmingham, Southampton or Cardiff for a chance to get up close with our first hybrid creation; the MINI Countryman Plug-in Hybrid. *at selected locations.
Hot pop-ups. High fashion. Happening artists. The first leg of the tour took us to Old Spitalfields Market in London. Diverse and eclectic. The ideal backdrop for our born-for-the-city cars. Built for touring the town and discovering urban landscapes with your friends in tow.
To bring the energetic MINI spirit to life, in a truly East London way, we invited a couple of local creators and innovators along.
HELEN ABRAHAM, WEDDING PHOTOGRAPHER.
STEVE BEALE, CREATIVE DIRECTOR.
An urban location with a buzzing atmosphere. Milton Keynes made for the perfect stop on the MINI Tour. We took all five of the cars from our range to The Centre, where locals and shoppers were able to get up close and personal with them. They were able to sit inside the MINI Clubman to discover its luxurious interior. And got to explore the MINI Countryman’s versatile space.
The cherry on top? We invited some local creators and innovators, who manifest that unique MINI spirit, to join us for the weekend too.
CLAIRE VERY, ARTISAN BAKER.
The MINI Tour stopped off at the UK’s Capital of Culture 2017. Those lucky enough to call this bustling, vibrant city home had the chance to come along and discover our five strong characters. Not only were they able to explore our range all in one place, but they were also able to take advantage of a one-on-one session with our MINI Product Geniuses too.
We also had some local like-minded, creative guests join us across the weekend, too. They were folks who embody the MINI spirit.
PHIL BENSON, ENTREPRENEUR.
KERRY LOCKWOOD – INTERIOR DESIGNER.
MATT BAKER, COMPOSER AND MUSICAL DIRECTOR.
Our five-strong MINI pack stopped off at one of the friendliest places on the planet: Glasgow. This is a city which is quite rightly renowned for its vibrant nightlife, stunning architecture and welcoming residents. Our MINI experts were on hand to show just what these cars can do and an inquisitive crowd joined them to discover all five MINI models.
Science. Technology. Creativity. Birmingham boasts a long history of innovation and we dived into it all at the buzzing Bullring shopping centre, with an award-winning line-up led by experimental beatboxers DUKE. Before the tour arrived here we’d taken to the streets of Manchester, a city which has spawned more rock stars than any other in Britain. We also headed to Cheltenham, renowned for its cultural festivals and stylish spots to eat, drink and stay and hit the streets of Nottingham. With its links to the iconic tale of Robin Hood, what better place to have made yourself part of the MINI legend?
BUCKETS & SPADES.
ED TRAVERS, DUKE.
THE JACK EXPERIENCE.
Sign up for email updates.
Whether you're looking for city thrills or big adventure there's a MINI to suit you.