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Let us introduce you to some of the biggest MINI fans around. Each has their own special history with MINI, whether that’s a link to our racing heritage or simply share a passion for driving our cars. You’ll find our ambassadors at events, in our social media content and out on the road, behind the wheel of their favourite model. Keep scrolling to find out a little more about them.  

Joe Wicks

Joe Wicks.

If you’re looking for a feel-good, joy-bringing ball of positive energy then Joe Wicks is your man. When he’s not fulfilling his role as the nation’s favourite fitness coach, he enjoys taking laps in his MINI John Cooper Works Hatch like a true petrol head. In fact, he’s owned a whole range of models and is yet to meet one he doesn’t like. And the love goes family-wide – his mum and two brothers both drive their own MINIs too. In his own words “We’re a proper MINI family”. We’re looking forward to getting the chance to HIIT (get it?) the track with Joe, then we’ll see just how fast he can go.  

Charlie Cooper

Charlie Cooper.

Charlie Cooper is the Grandson of auto racing legend and MINI Cooper mastermind John Cooper. And to this day our iconic MINI 3-door Hatch is still affectionately known as the ‘MINI Cooper’. A legend in his own right, Charlie has grown up around our cars and even made his racing debut in a MINI as part of the annual MINI Challenge. When he’s not racing, he’s off adventuring in a MINI Countryman John Cooper Works.

Paddy Hopkirk

Paddy Hopkirk.

They don’t come more legendary than MINI rally driver Paddy Hopkirk (MBE, might we add). Plucky Paddy has been pushing MINI to the limit since the ‘60s. His underdog-of-a-MINI took the motoring world by surprise when he stormed to victory in the 1964 Monte Carlo rally (before doing it twice more in 1965 and 1967). Paddy’s unique optimism and attitude continues to inspire us today. That’s why we created a special edition model in his honour.

Joe Wicks with MINI John Cooper Works Joe Wicks with MINI John Cooper Works


Joe Wicks likes to go all-action when it comes to MINI. Which is why he drives a John Cooper Works, and enjoys standing out from the crowd with seriously sporty style and exclusive upgrades. Tight control, perfect precision, total stability and sports mode all come as standard. 

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Whether you're looking for city thrills or big adventure there's a MINI to suit you. Who's In?